LONGRUN
INVESTMENTS

Investment Principles

Timeless Strategies for Building Long-Term Wealth.

LongRun Investment Principles

15 foundational strategies for intelligent long-term investing. Click each principle to explore in depth.

Key Takeaways

  • Evaluate businesses based on their earnings power, competitive position, and long-term prospects -- not the daily fluctuations of the stock price.
  • The stock market offers prices, but you decide value. A price drop doesn't mean the business is worse; it may mean the market is emotional.
  • Think of buying a stock as buying a piece of a real business. Would you buy this entire business at the current market valuation?

Example

If a company's earnings and competitive position remain strong but the stock drops 20% due to market panic, that's an opportunity -- not a reason to sell.

Investment Wisdom

"The stock market is a device for transferring money from the impatient to the patient."

-- Warren Buffett

"Be fearful when others are greedy, and greedy when others are fearful."

-- Warren Buffett

"Price is what you pay. Value is what you get."

-- Warren Buffett

"In the short run, the market is a voting machine, but in the long run, it is a weighing machine."

-- Benjamin Graham

"The four most dangerous words in investing are: This time it's different."

-- Sir John Templeton

Recommended Reading

The Intelligent Investor

Benjamin Graham

The definitive guide to value investing and the margin of safety concept.

Security Analysis

Benjamin Graham & David Dodd

The original framework for analyzing financial statements and valuing securities.

Common Stocks and Uncommon Profits

Philip Fisher

How to evaluate a company's management quality and growth potential.

One Up on Wall Street

Peter Lynch

Practical strategies for finding great stocks in everyday life.

The Little Book That Beats the Market

Joel Greenblatt

A simple formula combining quality and value metrics for stock selection.